Prioritization of the Theme Park Satisfaction Criteria with Multi-Criteria Decision-Making Method: Level Based Weight Assessment Model

نویسندگان

چکیده

The theme parks, whose number has increased rapidly since the end of World War II, are frequently visited by visitors who want to spend their leisure time in recent years. which pioneers among entertainment centers with development experience economy, should give importance satisfaction create competitive advantages terms visitor satisfaction. Satisfaction is a very key factor, especially environment and tourism industry. So, businesses determine well how provide measure This research focuses on identifying criteria that affect park were determined using literature some contributions authors. evaluated asking levels experienced park. Level Based Weight Assessment (LBWA) Model, new model, used multi-criteria decision-making methods evaluating determining weight coefficients. With findings study, customer determined. To achieve long-term success advantage, it necessary focus criteria. Therefore, determined, recommended managers more study presents results be taken into account solving problems, improvement plans, marketing strategies.

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ژورنال

عنوان ژورنال: The journal of operations research, statistics, econometrics and management information systems

سال: 2022

ISSN: ['2148-2225']

DOI: https://doi.org/10.17093/alphanumeric.1028864